Measuring impact in Medical Affairs starts with one crucial step—capturing a baseline. Without it, demonstrating true value, securing resources, and driving strategic decisions become far more challenging. In this article, we explore why baselines matter, the risks of skipping this step, and how to effectively gather the right data to showcase meaningful impact.

Exciting News! Our Mastering Medical Affairs Strategy Course is now CPD accredited by the CPD Standards Office!

This program is designed for Medical Affairs Leads looking to enhance their strategic thinking, cross-functional leadership, and ability to demonstrate impact. By completing the course and assessment, you’ll earn 16 CPD hours and gain a proven strategic framework to drive results in your role.

Planning a Medical Education event isn’t just about securing the right speaker or venue. The real key to success lies in defining your objectives, identifying the true target audience, and ensuring your event drives meaningful impact. In this blog, we break down the often-overlooked steps that can make or break your event—and share a free Planning for Success checklist to help you cover every critical detail.

In many companies, January ushers in the start of new Medical or Brand plans. Often, it's been several months since plans were submitted, and the details may have faded from recent memory.

Get our top tips for planning successful medical education. Medical Education is a core activity for Medical Affairs, follow our tips to create successful Medical Affairs programmes that resonate.

The pharmaceutical industry is in the midst of rapid transformation, driven by advancements in research and development, a burgeoning array of treatment options, and evolving data consumption patterns. In this era of change, medical affairs leadership has assumed unprecedented importance, as highlighted by McKinsey's recent report, "A Vision for Medical Affairs in 2030."

Medical Affairs plays a critical role in the pharmaceutical industry, ensuring the safe and effective use of medicines. However, misconceptions about Medical Affairs role and capabilities can hinder its success. Here we share some of the most common misconceptions and provide insights into how Medical Affairs can achieve greater success.

In a recent poll on Linked in 45% of Medical Affairs said demonstrating impact is the biggest challenge for them in 2024. In this article we explain how having clear goals is key to demonstrate impact.