Launch of White Paper : Metrics that Matter: A Framework for Medical Affairs Impact
One of the biggest challenges faced by Medical Affairs is how to demonstrate impact. In the latest white paper from Wolf Medical, in partnership with MSL Consultant we explore how the Objective Key Result (OKR) framework when applied to Medical Affairs highlights internally the value that Medical Affairs brings and focuses the Medical team on execution of strategy as opposed to activities that are not strategically aligned. Click here to get your copy of the paper.
Are you a Medical Affairs professional who feels like they're constantly pushing a boulder uphill? You're not alone. Many teams struggle to clearly measure their value and communicate their impact within the organisation. It’s something we hear time and time again from Medical Advisors and Medical Directors.
Traditional metrics like "number of KOL meetings" or "time spent in the field" often fall short. They don't capture the full picture of what Medical Affairs truly contributes. This frustration can lead to:
Demotivation: It's hard to stay energised when you can't quantify your progress.
Internal Silos: Difficulty demonstrating value to colleagues in Sales and Marketing creates communication breakdowns.
Limited Resources: Without clear metrics, securing budget and resources becomes an uphill battle.
But there's a better way! At Wolf Medical, we understand that Medical Affairs plays a critical role in driving results for the organisation and for patients. You're not just collecting data, you're collecting insights and generating solutions based on these insights that ultimately:
Improve Patient Pathways: By identifying bottlenecks and advocating for earlier treatment access.
Shape Brand Strategy: Strong Medical Affairs leadership contributes to successful product launches and improved market positioning.
Change Mindsets through Education: Medical Affairs expertise informs targeted educational campaigns for healthcare providers.
So, how do we bridge the gap between what Medical Affairs does and how it's perceived?
Using the Objective Key Result (OKR) Framework for Medical Affairs
The OKR framework helps you shift from a "one size fits all" approach to a strategic mindset. Here's how it works:
Define Your Objective: What is the ultimate goal you want to achieve (e.g., improve patient access to biomarker testing for their condition by X% within Y timeframe)?
Break Down into Key Results: These are measurable milestones that demonstrate progress toward your objective (e.g., increase KOL engagement by Z% or conduct educational programs for Y number of healthcare providers).
Benefits of the OKR Approach:
Increased Accountability: Clearly defined objectives and key results keep everyone on the same page and focused on what matters most.
Improved Communication: By sharing OKRs across departments, Medical Affairs can demonstrate their value proposition to Sales, Marketing, and R&D.
Data-Driven Decision Making: OKRs help you track progress and adjust strategies as needed, ensuring you're making the greatest impact possible.
Ready to Learn More?
